You may have seen Mike Rowe’s TV show Somebody’s Gotta Do It on CNN last night … with our own Ariane and a flock of chickens! Mike was interested in our new Green Circle chickens because of the way they are raised. So he and Ariane went to the farm to see how it’s done.

This Green Circle chicken was a passion project for Ariane, who was inspired by the common sense, waste-nothing philosophy of days past, when chickens lived on vegetable scraps and roamed freely around farmyards. It’s the way her grandmother raised chickens and they were the tastiest birds around.

In that tradition and in an effort to provide truly tasty chicken, we raise our chickens on a diet of surplus vegetables and trimmings. We’re talking about actual vegetables here – collected from commercial kitchens and farmer’s markets. By saving these vegetables from their fate in a landfill and turning them into nutritious chicken feed, we raise healthier birds and contribute to a better world.

Not only are they fed well, these chickens are certified humane, making them rare birds indeed. They are air-chilled during processing, which means you get nothing but pure chicken flavor, not retained water.

Our holistic approach produces truly wholesome results. And that’s why we call it a Green Circle chicken. No waste = great taste.

The Green Circle chicken is available on our website and in some retail stores. Ask for it in your local store and help us spread the word on this new kind of old-fashioned bird!