Ariane, the founder and owner of D’Artagnan, was interviewed on the Soup-to-Nuts podcast, and she shared tips from a lifetime of experience launching new products.

When it comes to a successful product launch, timing is vital – especially if a company hopes to disrupt a category or substantially change the way consumers think about what is on their plate and how it got there.

If you are a food entrepreneur, be sure to listen to this 25 minute podcast, or read the article, both in the link below.

Listen to the Soup-To-Nuts Podcast: Five tips to judge if the time is right for a disruptive product launch with Elizabeth Crawford.

 To try our latest new product, mentioned in the piece, click here for Chicken Leg Confit.